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Trash Couture - CPHFW Spring/Summer 2012 - Fashion Network
Trash Couture - CPHFW Spring/Summer 2012 - Fashion Network
Trash Couture - CPHFW Spring/Summer 2012 - Fashion Network

Trash-Couture was established by Ann Wiberg in 2002 and was instantly a worldwide success. This future vintage brand has an ethical profile emphasizing sustainability, as the creations are made with stunning antique fabrics, laces, beads and unique embroideries, which thereby get a second life. The entire collection is hand-sewn within the company’s own atelier in Copenhagen, thus minimizing the waste of materials and excess production and ensuring good and controlled working conditions. The prevailing style combines a baroque aesthetic with the energy of rock and roll – Baroque & Roll.

“Trash-Couture is hand-dyed, recycled, feathered, draped, slashed, trashed and intended to empower the wearer. Fit for an urban – princess!” – Vogue France, 2002

When creating Trash Couture Ann Wiberg was a true pioneer and hence was invited to open the fashion week in Paris in 2005 with a large ethical show. It was the first time that Paris introduced Ethical Fashion as “The fashion industry’s most important element of the future”. Over the years, Trash-Couture’s advanced art-to-wear couture dresses have acquired a cult status, and the company has exhibited in venues such as the Fashion Institute of Technology in New York as well as in Asia and Paris.