At the company division, Ann Wiberg Creative Productions, entire settings for weddings, elaborate interior designs or more specific co-creation projects, with other cultural institutions and large companies outside the traditional fashion industry, are handled with great attention to detail.
Ann Wiberg explains: “More than once, I have started creating a bride’s wedding dress but was then suddenly also asked to develop the theme for the entire ceremony and party! I am visual by heart and am like an instructor creating a movie – I do the same with dresses, as they each tell their own story”.